DIVIDE / CONNECT

New business / Research / Outreach

We find the right market.Then the right people.

We research your business, identify the companies most likely to buy from you, and start the conversation on your behalf.

You take the meeting. You close the business.

See how it works↓
Market /
14,821 companies
Qualified /
386
Decision makers /
742
Conversations /
18
Less noise / more signal/Research before reach/From market / to meeting/Less noise / more signal/Research before reach/From market / to meeting/

Your next client isalready out there.

The problem is knowing where to look — and who to talk to.

Most businesses are good at delivering what they sell.

Finding the right companies, identifying the right decision-makers and consistently starting new conversations is harder.

That's where we come in.

01 / Market intelligence

Find where theopportunity is.

We start by understanding your business.

Your offer.

Your customers.

Your market.

Your competitors.

Your positioning.

Then we break the market down into the segments, companies and opportunities most likely to matter.

  • /Offer analysis
  • /Ideal customer profile
  • /Market mapping
  • /Segment research
  • /Competitor analysis
  • /Target-account identification
01 / Total market14,821
02 / Relevant industries3,204
03 / Target companies1,118
04 / Priority accounts386

02 / New business

Get in front ofthe right people.

Once we know where the opportunity is, we find the people behind it.

Our team identifies relevant decision-makers, builds the outreach, starts conversations and manages the follow-up on your behalf.

When there is genuine interest, we move the conversation towards you.

  1. 01 /Research
  2. 02 /Target
  3. 03 /Approach
  4. 04 /Nurture
  5. 05 /Meeting

Your turn

We open the door.You close the business.

You know your business better than anyone.

We're not here to replace your sales expertise.

We're here to make sure you have more opportunities to use it.

We create conversations.You create customers.

The work / 001—008

Not more leads / better opportunities

Before we introduce you

What happens whenthey look you up?

Generating attention is only valuable if your business looks worth talking to. Before outreach begins, we review what potential customers will see:

Your offer.

Your positioning.

Your website.

Your brand.

Your sales materials.

If something is holding conversion back, our creative team can improve it.

Get noticed.Then look the part.

  • Website DesignDC / 01
  • Website OptimisationDC / 02
  • Landing PagesDC / 03
  • Brand RefreshDC / 04
  • PositioningDC / 05
  • Sales MaterialsDC / 06
  • Commercial StrategyDC / 07

Divide / Connect / Convert

Simple by design.

01 /

Understand

We learn your business, your offer and what a valuable customer actually looks like.

02 /

Divide

We map the market and isolate the companies most worth pursuing.

03 /

Connect

We find the decision-makers and start relevant conversations on your behalf.

04 /

Meet

We nurture the opportunity until there's a reason for you to talk.

You take it from there.

Current campaign

Illustrative campaign flow

Market

UK Architecture

Companies analysed

0

Priority accounts

0

Decision makers

0

Approached

0

Positive conversations

0

Meetings

0

Illustrative only / not client results

Engagements

Choose how far we go.

Start with a market test. Build a consistent pipeline. Or make us part of your new-business team.

01 / Test

Test a new market.

£795/ 30 days

1,000 targeted new contacts

  • /Business & offer research
  • /Ideal customer profile
  • /Market targeting
  • /Prospect research
  • /Decision-maker sourcing
  • /Campaign strategy
  • /Outreach copy
  • /Email outreach
  • /Follow-up sequences
  • /Weekly reporting

A low-risk 30-day campaign to test a new audience, market or offer. No long-term commitment.

02 / Connect

Most popular

Build consistent new business.

£1,495/ month

Up to 3,000 targeted new contacts / month

  • /Everything in TEST
  • /Up to 2 target segments
  • /Multiple outreach campaigns
  • /Ongoing prospect research
  • /Campaign optimisation
  • /Reply handling
  • /Prospect nurturing
  • /Meeting generation
  • /Offer review
  • /Website & positioning review
  • /Weekly reporting

A fully managed outbound engine designed to consistently create new business conversations.

03 / Partner

Your outsourced new-business team.

£2,495/ month

Up to 5,000 targeted new contacts / month

  • /Everything in CONNECT
  • /Up to 4 target segments
  • /Advanced market research
  • /Multiple simultaneous campaigns
  • /Reply handling
  • /Prospect nurturing
  • /Meeting generation
  • /Offer & positioning support
  • /Website optimisation support
  • /Landing-page support
  • /Sales collateral support
  • /Commercial strategy support
  • /Weekly reporting

For businesses that want an external team actively working across new business, positioning and conversion.

Every campaign is researched and targeted against an agreed customer profile. Relevance comes before volume.

Need something different? Talk to us.

The right market / the right people

Experience matters.

DIVIDE / CONNECT was built from years of experience creating companies, building brands and selling products and services across technology, media, hospitality and creative industries.

Experience across companies and projects involving

Samsung/LG/Marriott/Hilton/Nobu/JCDecaux/oOh!media/Samsung/LG/Marriott/Hilton/Nobu/JCDecaux/oOh!media/

Why us

We use the system ourselves.

This isn't a methodology invented for a pitch deck. It comes from building our own companies and B2B pipelines.

Research before reach.

Sending more email is easy. Knowing who deserves to receive it is the valuable part.

Human where it matters.

Technology helps us research and operate at scale. Judgement determines who we contact, what we say and when we hand the conversation over.